Nike: Combine

If you were a sneaker head in 2020, you know how impossible it was to get dope shoes. Hell, even the average consumer in 2020 knew how impossible it was to get dope shoes. To my community, where wearing Nike's meant everything, it felt as if being a loyal Nike consumer didn't mean anything. No access to shoes, no communication from the brand, and no community around sneakers anymore.

Just transactional.

It became my dream to learn more on how we can better serve Nike's most loyal consumer.

If you were a sneaker head in 2020, you know how impossible it was to get dope shoes. Hell, even the average consumer in 2020 knew how impossible it was to get dope shoes. To my community, where wearing Nike's meant everything, it felt as if being a loyal Nike consumer didn't mean anything. No access to shoes, no communication from the brand, and no community around sneakers anymore.

Just transactional.

It became my dream to learn more on how we can better serve Nike's most loyal consumer.

2nd Place

Challenge

How might Nike and Jordan brand better serve their end consumer?

Solution

A new take on membership. One that drives brand connection and the chase of a product instead of being purely transactional. Membership that awards you for being an advocate for the brand, telling your own unique stories, and connecting with others in your community.

Outcome

We placed 2nd in the combine and pitched our concept directly to the CEO of Jordan Brand and his leadership team, leaving them with several concepts ready for implementation and more in discussion.